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Ecommerce can be extremely popular for selling products and services online. Having a well-planned marketing strategy is key to success. There are a number of ecommerce marketing strategies that, when used correctly, can increase sales. A good ecommerce marketing strategy should take into account the target audience,the products or services being offered, and the business’ goals. strategy. By taking all relevant factors into account, businesses can develop a plan that will help them achieve their sales goals.